About Sture Edvardsen
The world has changed
If you know and trust Peter Drucker, then the marketing business's most important function is:
”Since the purpose of a business is to create a customer. The most important functions of a business are marketing and innovation. Everything else is an expense. ”
Regardless of whether you agree with this or not, there is little doubt that the more skilled a company is in its marketing activities, the better its starting point for survival and growth. Given that it otherwise delivers good quality and service, and thereby is able to create satisfied, loyal customers - of course.
However, the world has changed dramatically since Peter Drucker's time, in an increasingly digital direction, where the COVID-19 pandemic caused the whole world to go digital virtually "overnight".
Today, therefore, Digital Marketing has the greatest focus, as an important element in a Digitization strategy for the business, where the long-term goal is often a Digital Transformation of the business.
The challenge for many companies, however, is that they have to a small extent got off to a good start with digitization and building digital competitiveness in the "new normal".
This seems to be related both to little or no knowledge of Digital Marketing and to Digitization, as well as to a slow pace and focus on making the business more digital.
Our goal: To become digitally competitive
My mission is to help you who have digital ambitions for your business to make the business digitally competitive, so that you can realize ever better results - both digitally and overall.
To achieve this, you must be prepared to navigate through a number of challenges and necessary activities that should be handled and carried out in the correct order.
I will help you with this based on my own, proven methodology which i.a. ...
Ensures you the best possible starting point for digital success
Clarifies the competence need / gap, which must be managed in order to succeed digitally
Highlights any organizational challenges that need to be addressed in order to succeed digitally
Establishes as optimal a web structure as possible
Facilitates qualified design, follow-up and maintenance of content
Facilitates measurement and evaluation of digital results
Addresses the need for digital visibility, both PPC and SEO.
My starting point for being able to help you with this is that I have worked with Digital Marketing and Digitization in a number of functions since 1996 - both as a consultant, trainer, salesperson, business developer, and CEO.
This has given me solid knowledge and experience in relation to what it takes to succeed digitally, from top to bottom.
From strategy and organizational development, through establishing good web structures, to establishing, testing, running and following up digital marketing activities, and then measuring, analyzing and evaluating results, which ultimately leads to adjustment and further development.
In addition, with a life philosophy of active, lifelong learning, I have actively sought to expand my digital competence platform, and have therefore also certified myself in the digital competence areas that are central in relation to making the business digitally competitive (click on the certificates for information on the current certification).
However, I want to point out that I can't do magic, making your business digitally competitive and profitable from one day to the next.
So if you are looking for someone who can solve all your challenges overnight, then you are probably in the wrong place.
It is entirely possible to become more digitally competitive, but it takes time and requires effort and focus.
I have been lucky that on my journey I have had the opportunity to work with a number of different companies in different industries.
The common denominator is that what I have helped them with has been both large and small tasks, and that my role has alternated between being a coach, advisor, consultant, and teacher. At times a nice mix of them all.
If you're still wondering who I am and what I can contribute, click here to access my blog, and go through what you find there.
Thank you for taking the time to read this page
For better results - digitally and totally!