About Sture Edvardsen
The world has changed
If you know and trust Peter Drucker, then you probably also know this qoute about the most important function of a business:
”Since the purpose of a business is to create a customer. The most important functions of a business are marketing and innovation. Everything else is an expense. ”
Regardless of whether you agree with this or not, there is little doubt that the more skilled a company is in its marketing activities, the better its starting point for survival and growth. Given that it delivers good quality and service, and thereby is able to create satisfied, loyal customers - of course.
However, the world has changed dramatically since Peter Drucker's time, in an increasingly digital direction, where the COVID-19 pandemic forced the whole world online virtually "overnight".
Therefore, embracing digital should be a focus for all businesses, based on a powerful digital strategy for the business , where the short-term goal should be to create sustainable business growth enabling the business to survive and thrive in the new digital normal. The long-term goal should utimately be Digital Transformation of the business.
The challenge for many companies, however, is that they've been sitting too long on the digital fence, and haven't really startet embracing digital - even after the pandemic made digital a must rather than an option.
Two main reasons for this seems to be businesses facing challenges in adapting to the new digital landscape, and to a feeling of overwhelm by the rapidly changing digital landscape and trying to keep up with new technologies and trends.
Regardless of reason, as a consequence they've fallen behind on the digital arena making them less competitive in the new digital normal, and this is actually costing them money.
However, it doesn't have to stay his way.
Our goal: To become digitally competitive
My mission is to help SME business owners and CEOs like you who make your business digitally competitive, so that you can create sustainable business growth - both digitally and overall.
To achieve this, you must be prepared to navigate through a number of challenges and necessary activities that should be handled and carried out in the correct order.
I will help you do this based on my own, proven methodology which among other things ...
Ensures you the best possible starting point for digital success
Clarifies the competence need / gap, which must be managed in order to succeed digitally
Highlights any organizational challenges that need to be addressed in order to succeed digitally
Establishes as optimal a web structure as possible
Facilitates qualified design, follow-up and maintenance of content
Facilitates measurement and evaluation of digital results
Addresses the need for digital visibility, both PPC and SEO.
My starting point for being able to help you with this is that I have worked with Digital Marketing and Digitalisation in various functions since 1996 - both as a consultant, trainer, programmer, salesperson, business developer, coach and CEO.
This has given me solid knowledge, skills and experience in relation to what it takes to succeed digitally, from top to bottom.
From strategy and organizational development, through establishing good web structures, to establishing, testing, running and following up digital marketing activities, and then measuring, analyzing and evaluating results, which ultimately leads to adjustment and further development.
In addition, as an lifelong learning, I have actively sought to expand my digital competence and skills, and have therefore also certified myself in the digital competencies that are central in relation to making the business digitally competitive (click on the certificates for information on the current certification).
However, I want to point out that I can't do magic, making your business digitally competitive and profitable from one day to the next.
So if you are looking for someone who can solve all your challenges overnight, without any effort on your part, then you are probably in the wrong place.
That said, it is entirely possible to become more digitally competitive, but it takes time and requires effort, resources and focus on your part.
Throughout my journey I have been fortunate enough to have the opportunity to work with a number of different companies in different industries.
The common denominator is that what I have helped them with has been both large and small tasks, and that my role has alternated between being a coach, advisor, consultant, and teacher. At times a nice mix of them all.
If you're still wondering who I am and how I can help, click here to access my blog, and go through what you find there.
Thank you for taking the time to read this page
For your Digital Business Growth