Testimonials
These are some of the people I have worked with, helping them solve the different challenges holding them back from growing their businesses.
Petr Roupec
CEO, Bohemia Market
Working with Sture Edvardsen has been a truly transformative experience for me and for my business. Throughout our collaboration, I have experienced professional growth and fundamental mindset shifts – prompted by Sture’s strategic perspective and challenging questions. He has pushed me to rethink the fundamentals of how we approach sales, partnerships, and client engagement, leading to several pivotal moments of realization that have changed the way I lead and make decisions. These mindset changes have been as valuable as any business result we’ve achieved together.
A particularly impactful part of our journey together has been the marketing education I’ve received from Sture. His practical guidance on everything from refining our messaging and presentations to building a sales-oriented culture has opened my eyes to the importance of clear, consistent communication and the power of effective marketing. Sture’s insights have helped me understand that marketing is not just a support function, but a central driver of growth and client trust.
Sture also brings a rare combination of strategic insight, practical experience and know-how, as well as unwavering commitment to every project we tackle together. His ability to see opportunities where others see obstacles has helped us secure key partnerships, navigate complex negotiations, and consistently move our business forward – even in challenging markets.
His guidance on structuring deals, optimizing our sales approach, and refining our client communications has been invaluable. Sture has a unique talent for asking the right questions and pushing for clarity, which has led to smarter decisions and better outcomes for our team. I especially appreciate his directness and honesty; he always stands by his word and expects the same from those around him.
Our collaboration has not only delivered tangible business results but has also helped me grow as a leader. Sture’s focus on building trust, fostering open dialogue, and maintaining high standards has set a benchmark for how I want to work with all business partners. I am grateful for his partnership and look forward to achieving even greater things together.
To fellow entrepreneurs and business owners: If you have the opportunity to work with Sture, seize it. His expertise and integrity will challenge you to grow, help you unlock new opportunities, and set your business on a path to lasting success.


Frank Skogli
CMO, Hydex AS
"As a CMO, my focus is always on getting the most out of money spent. That's why it is important with partners who, based on a clear philosophy, methodology and results, dare challenge us. No one has ever dared challenge us on our business goals, and our communication in the various channels available to us, as Sture.
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I didn't think a 1000% ROI from a marketing effort was even possible. Sture has, however, showed us that this actually is possible. The improvements he made to our websites made sure of that. Having access to an external resource that is both highly professional, that follows a clear, proven, methodology, and that understands us, our business, and our challenges, has been worth its weight in gold for us. Literally!"
Kjell Odding
Self-employed
"Sture is very creative and knowledgeable, and thus able to adapt to customers' needs at the same time as he understands the customers' actual needs (which they may not even be aware of themselves). He communicates well, and he's very good at making people acknowledge their needs. For anyone wanting to start a business, evaluate their business, or develop their business, I can strongly recommend Sture Edvardsen"


Roald Brekkhus
CEO, MOOV AS
"When Sture coached me, working on our business plan, It constantly felt like I was up for exams. However, the business plan turned out very well. So well, in fact, that one of the professors at BI, Drammen, wanted to use it in the school's master program. Which, of course, he could."
Jo André Fiksdal
CEO, OXX AS
"Sture Edvardsen wants the very best for his clients and this characterizes the way he works. His ability to see the big picture, combined with extensive knowledge and substantial experience, enables him to deliver high quality work that's targeted, long term, and that works. He's also persistent, he doesn't stop until the goal is reached. Our collaboration with Sture has provided us with access to a valuable resource, and it has also resulted in six-figure savings for our company."


Leif Terje Skjæveland
CMO, Consis AS
"I was a little skeptical at first, but when the new site was finished, and it turned out as well as it did, the reason for that was quite obvious. It was due to the thorough process Sture led us through - both before, during and after."
Anders Rennesund
Manager, Atento AS
​"Sture Edvardsen has given us a new perspective on ourselves. Or rather on our customers and what we should actually do for them - help them reach their goals. For our part, it's been about defining our core competence and presenting it to those who need it. By communicating in different ways, we can help existing and potential customers where they are right now, regardles of how far they've come in their own process. This allows us to show the full picture in our web communication."


Mette Eriksson
CEO, Eurocosmetic AS
"Empathy, integrity, and a unique ability to quickly understand our business challenges, combined with an educational way of communicating, are just some of the positive qualities Sture Edvardsen possesses - and which makes it a great pleasure to work with him. In addition, his broad expertise in business planning, strategic marketing, and the web as a key component of our marketing communications, has brought our business a major step forward. We're now closing about 80% of our consultations."
Stein Hval
CEO, Training Partners International
"Sture Edvardsen is very knowledgeable. He also possesses the ability to make things both simple and efficient. Our revenue has increased dramatically during our collaboration with Sture Edvardsen."


Rune Lied
CEO, Leads AS
"How I looked at my business before I started working with Sture and after can hardly be compared - it's like night and day! From day one, Sture has opened up new perspectives and highlighted alternative ways of thinking - all the while focusing on how I can build my business faster, more efficiently and with better results! The expertise Sture possesses is unique, and will enable me to create significantly better results - far faster, than I would otherwise have done! I would therefore recommend anyone who seriously wants better results in their business to have a chat with Sture! I really mean that!"
Marcus Dahlgren
CEO, C-Coffee
Sture has been an incredibly valuable and competent consultant and coach for our business, especially in working with our strategy! His extensive experience and expertise have been instrumental in allowing us to focus on the right areas, resulting in an impressive doubling of our revenue and profit. His insightful advice has also enabled an expansion strategy that we previously didn't even think was possible!
