• Sture Edvardsen

The benefits of digital transformation

Updated: Dec 12, 2021

Do you want your business to be digitally competitive? If so, you should definitely care about digitalisation! Watch this video to find out why.


#Digitalisation #BusinessDevelopment #DigitalStrategy #DigitalTransformation


Summary

  • According to Forrester, the top benefits of digital transformation, which is based on digitalisation, are: Increased revenue and Cost savings.

  • Accenture research found that the top 10% of companies were growing revenue TWICE as fast as the bottom 25% of companies.

  • They also estimated that the difference in revenue growth would be 46% by 2023 – a potential 46% loss of annual revenue growth for the bottom 25% of companies if they don’t change!

  • The brutal fact is that many businesses are even further behind the digital leaders than before!

  • So, there should be plenty of reasons to take digitalisation seriously.

  • Wach the video to get the full training.


Quotes


Full transcript

Have you ever wondered why you should care about digitalisation?


Or wondered why this digitalisation thing is so important?


Well, the quick and easy answer to that question is simply – The Benefits!


According to Forrester, the top benefits of digital transformation - which is based on digitalisation, are …

  • Increased revenue

  • Cost savings

  • Improved employee satisfaction and retention

  • Improved brand perception and loyalty.

However, it doesn’t stop there, because just before the Covid-19 pandemic outbreak, Accenture research found that the top 10% of companies – the digital leaders – were growing revenue TWICE as fast as the bottom 25% of companies.


They also estimated that the difference in revenue growth would continue to increase and that the gap would be 46% by 2023.


That’s a potential 46% loss of annual revenue growth for the bottom 25% of companies – If they don’t change!


In addition, digital leaders were also performing much better during the pandemic, doubling down on their investments to further widen the gap – which means raising the digital bar even higher!


Consequently, many companies will find that the brutal fact is that they’re even further behind the digital leaders than before!


Now, I don’t know where your company is at when it comes to digitalisation, but suffice to say, there should be plenty of reasons to take digitalisation seriously.


So, since digitalisation is all about business development, and how digital technology can be utilized to improve on business processes and performance, if you haven’t already, make business development a priority!


Because if you do, then the whole digitalisation thing will be so much easier.

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