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  • Writer's pictureSture Edvardsen

🚀 From Surviving to Thriving: Navigate the Digital Landscape with Confidence 🌐

Updated: Jul 21, 2023

In this new digital normal, the key to unlocking business growth lies in digital transformation. And guess what? It's your job as the CEO to lead the charge.

However, with the increasing costs of digital transformation and the uncertainty of the economic landscape, prioritizing your investments has become more critical than ever before.

So, how can you navigate this complex terrain and ensure your business thrives in the new digital normal? It all starts with a well-founded strategy based on a clear digital vision for your company.

But here's the catch: to create that clear digital vision, you must first have a rock-solid mission statement in place. Your mission statement defines your purpose, the essence of your business, and why you exist as a company.

It serves as the North Star for your digital vision, tying it back to your core values and guiding principles.

However, a digital vision is a different animal. It looks ahead, embracing the possibilities offered by emerging digital technologies.

It paints a compelling picture of what your business will become in the future—an illustration of how it will serve your clients, solve their problems, and revolutionize the way they interact with your products and services.

Your digital vision also encompasses the skills of your people, their development, and the transformation of your entire business ecosystem.

Once you have a crystal-clear digital vision in place, you're ready to embark on the exciting journey of creating your digital transformation strategy and action plan.

This strategy will lay the foundation for a successful implementation of your plan, ensuring that every step you take is purposeful and aligned with your digital vision.

Just like Tom Watson, the founder of IBM did. Here’s how he described why IBM became such a success:

“The first reason is that at the very beginning, I had a very clear picture of what the company would look like when it was finally done. You might say I had a model in my mind of what it would look like when my dream – my vision – was in place.

The second reason was that once I had that picture, I then asked myself how a company which looked like that would have to act. I then created a picture of how IBM would act when it was finally done.

The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the beginning, we would never get there.

In other words, I realized that for IBM to become a great company it would have to act like a great company long before it ever became one.

From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template. At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference.

Every day at IBM was a day devoted to business development, not doing business.

We didn’t do business at IBM, we built one.»

Now, Tom Watson’s words carry some great lessons – although none of them are about digital but all of them are about mastering the basics.

They are lessons that every business owner and CEO should take to heart and incorporate in their digital efforts – both as part of their own digital mindset, in their digital strategy and in their approach to implementing the digital strategy.

💡 So, here's the question: Are you ready to unlock your business's true digital potential? 💡

If you're a CEO looking to accelerate your digital journey, I'm here to help.

As a business coach specialized in guiding businesses through the digital intricacies of this new normal, I have a wealth of knowledge and practical strategies to share.

Message me today, and let's embark on a transformational partnership that will not only future proof your business but also drive exceptional growth in this new digital normal.

Together, we can navigate the complexities, seize the opportunities, and position your business at the forefront on the digital arena.

Don't miss out on this game-changing opportunity. Your competitors won't wait, so why should you?

Message me now, and let's take your business to the next level together. 💪💼📈


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