• Sture Edvardsen

The secret to digitalisation no one told you about

Updated: Sep 16, 2021

Digitalisation is the foundation for digital transformation, but what is it really all about? And what does it mean for you? Watch this short video to learn the secret to digitalisation.



#Digitalisation #BusinessDevelopment #DigitalStrategy #DigitalTransformation


Summary

  • There’s two parts to the digitalisation secret secret:

  • First of all, that digitalisation really isn’t a new thing.

  • Three companies truly stand out when it comes to digitalisation:

  • Amazon, which was founded in 1994

  • eBay, which was founded in 1996

  • Google, which was founded in 1998.

  • All three using digital technologies to change a business model and provide new revenue and value-producing opportunities.

  • All three founded in the 20th century, decades ago!

  • Secondly, that it’s really all about business development, which isn’t something new at all, focusing on how digital technology can be utilized to improve on your business operations and performance.

  • The question is whether or not business development is an ongoing process in your company, and if it is, to what extent the use of digital technology is an active part of your business development process.


Quotes



Full transcript


Have you ever wondered what this digitalisation thing is really all about?


Why it’s so important?


And, what it means to you?


If so, I’m happy to disclose to you the secret to digitalisation.


Actually, there’s two parts to this digitalisation secret.


First of all, that digitalisation really isn’t a new thing, it’s actually been around for a while.


Just look at the companies that truly stands out when it comes to digitalisation:

  • Amazon, which was founded in 1994

  • eBay, which was founded in 1996

  • Google, which was founded in 1998.

Three companies using digital technologies to change a business model and provide new revenue and value-producing opportunities.


Which is exactly how Gartner defines digitalisation.


All three among the most digital businesses, if not the most digital businesses at that point in time.


All three founded in the 20th century, decades ago!


So, digitalisation is definitely not a new thing!


The second part of the digitalisation secret is that it’s really all about business development.


Focusing on how digital technology can be utilized to improve on your business operations and performance.


And business development, as we all know, isn’t something new at all.


So …


It’s really not a question of starting doing something totally new.


It’s also not a question of whether to start doing digitalisation or not - or even how to do digitalisation.


It’s more a question of whether or not business development is an ongoing process in your company, and if it is, to what extent the use of digital technology is an active part of your business development process.


If you ask me, business development should be an ongoing process in all businesses - regardless of size, and the use of digital technology should most definitely be an integrated part of that process.


Because if it is … then this whole digitalisation thing will be so much easier!








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